Curating Culture for Real Estate Development: Joule House, Wynwood

Curated 21 large-scale murals for WXLLSPACE and Fisher Brothers at Joule House, a new luxury apartment complex in Wynwood. The program featured local Miami artists, with 15 murals activating the property’s first-floor outdoor paseo called “The Calle Collective”, permanently open to the public. Additional works were installed throughout key amenity spaces, creating a cohesive art experience across the development.

MURALS CURATED:

  • 15 in the first-floor Paseo

  • 6 in elevator lobbies

  • 2 in the lobby

  • 2 on the pool deck

  • 1 at the entrance/drop-off driveway

HIGHLIGHTS:

  • Designed a cohesive mural program that reflects Wynwood’s cultural identity while strengthening the development’s brand

  • Curated a roster of Miami-based artists across diverse styles and mediums

  • Positioned Joule House as a public art destination in one of Miami’s most vibrant neighborhoods

IMPACT:

  • Enhanced property value through cultural placemaking

  • Generated significant buzz on social media and in the press

  • Fostered community pride by spotlighting Miami-based talent

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